Mx. COOL is a startup coffee brand in Taiwan composed of a group of young coffee enthusiasts,
each coming from a different professional background, but all sharing the same passion for coffee.
Mx. COOL focuses on designing cool and novel features for its coffee products that are almost unseen in the coffee industry.
These concepts also explain the reason behind our brand name, Mx. COOL,
as it represents the fusion of different cool individuals and the cool ideas that are incorporated into the products.
The origin logo concept of MXC
We integrated the three letters M, X, and C into the icon resembling a cup of freshly brewed coffee with layers of ripples on the surface.
This reflects how consumers can conveniently and quickly brew cups of mellow coffee with beautiful results with our products.
We use linear design with simplicity and modern vision that convey the brand’s youthful style, and the font uses thick serif lines that echo the logo’s lines,
and the color scheme of golden yellow and dark brown matches the image of a finely brewed coffee.
This logo emphasizes the brand’s persistence and commitment to quality coffee equipment.