who cafe roasting is located in Yilan, in the northeastern part of Taiwan.
As you wander through the alleys, there’s no need to search hard for the shop—you’ll quickly spot the iconic mustache sign of the owner, Tiger. Right after that, your eyes will be drawn to the Christmas tree on the wall, the array of drippers, and the vintage lever machine inside the shop, all reflecting Tiger‘s dedication to craftsmanship.

Before founding Who cafe, the owner, Kiwe Lin, had dabbled in various industries, including car sales, real estate, and running a tutoring center. However, during his time living in different places, he always long for the unique warmth and hospitality of Yilan, his hometwon. This ultimately brought him back to his hometown to open a café.

Over the years, Who cafe has grown into more than just a café. Kiwe Lin himself has become a columnist and coffee instructor, sharing his knowledge and helping to shape Taiwan’s specialty coffee culture. These days, Who cafe is more than a place to grab a cup of coffee, it’s where Yilan’s coffee lovers come together.

As users of the latest upgraded Aries grinder, Kiwe Lin and the store manager, Iannis , have given high praise for its many improvements. The upgraded Aries effortlessly handles espresso grinding for beans of various origins and roast levels. Its quick-cleaning feature makes switching beans more convenient while preserving the purity of the flavors.

During the cold winter months, the RDT spray bottle effectively eliminates static issues, enhancing the overall brewing experience. The redesigned grounds cup is also more compatible with espresso portafilters, and the improved motor to prevent bean jams make the grinding process simpler and more reliable.

Kiwe Lin shared that all the single origin espressos at the shop are now prepared using Aries, delivering consistently stable and delicious flavor profiles.

📍No. 104, Guorong Rd., Yilan City, Yilan County, Taiwan (R.O.C.)

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We are thrilled to announce that we will be sharing a booth with the renowned UK coffee brand OREA and the 2024 World Brewers Cup Champion, Martin Wölfl (representing Wildkaffe Austria), at the upcoming Taiwan International Coffee Show! The event will take place from November 15 to 18, 2024, at the Nangang Exhibition, Hall 1, 4F, booth #M1004. We warmly welcome everyone to come and visit us!

Horia Cernusca, the founder of OREA, will be brewing live at the booth over the four days and will be showcasing and selling the latest products, including the V4 dripper, ceramic drippers, and other brand accessories and filters! OREA is an independent coffee brand from the UK, dedicated to creating the world’s finest pour-over coffee equipment. Their innovative and cutting-edge drippers have been used by many world champion baristas and have helped numerous competitors win in major coffee competitions. In fact, Taiwan’s very own Sherry Hsu used OREA’s dripper to win the 2022 WBrC Championship! This exhibition is the perfect opportunity to purchase these top-tier coffee tools, so don’t miss out before they sell out!

In addition, Wildkaffe Austria, founded and run by this year’s World Brewers Cup Champion, Martin Wölfl, is a brand committed to helping individuals and businesses explore and savor high-quality coffee. They offer a variety of services in Austria, including professional coffee training, tasting, consultation, and demonstrations, building a comprehensive coffee knowledge platform. During the four days of the exhibition, Martin will be brewing Wildkaffe Austria’s coffee live and will be selling coffee beans as well as accessories such as APAX LAB‘s coffee water and the 2 WayCup dual-rim drinking cups.

As for Mx. COOL, we’ll be unveiling the latest version of our Aries grinder for 2024. After several times of upgrades and adjustments, we are excited to showcase this grinder-new 2024 version! Moreover, we are honored to invite the 2022 World Brewers Cup Champion, Sherry Hsu, as a special guest. She will be brewing coffee using our grinder for guests at the event. In addition, several other talented baristas, including Nick Huang from Single Origin Espresso & Roast, Super from Congrats Cafe, Stanley Chang from Coffee Stopover, and Instagram influencer AD Cafe, will also be guest baristas at our booth. They will be using the Aries grinder to brew coffee live, demonstrating their excellent brewing techniques and sharing high-quality coffee with visitors. Please refer to the schedule below for specific times.

Furthermore, throughout the four-day exhibition, we will be offering a limited-time discount on the 2024 version of the Aries grinder. Not only can you enjoy a 20% discount, but we are also giving away exquisite gifts. With the purchase of the latest Aries, you can choose between an OREA V4 dripper or our Katze smart coffee scale, both valued at NT$2,000–NT$3,000. If you prefer to purchase the Katze coffee scale separately, you can also enjoy a 10% discount!

This year’s exhibition is especially significant for us at Mx. COOL. We are honored to collaborate with OREA and Martin Wölfl and to invite many outstanding baristas to join us at our booth. We warmly invite you to visit booth M1004, experience this unforgettable coffee extravaganza with us, and meet and connect with the top talents in the coffee industry.

We are proud to start our year in this lively, cultural, and charming city, Dubai, and to debut our White Aries. Having the chance to meet so many incredible individuals, coffee enthusiasts, and roasters is truly fruitful and beautiful. Coffee has become a new oasis in this region, and we are pleased to see how the coffee industry has thrived.

This year, participating in @worldofcoffeedubai and the Best New Product Competition also gave us a chance to let more people know about us, our product, and what we‘re doing. All of this wouldn’t have been possible without the help of our most supportive and devoted partners @Everythingcoffee.ae and @amin18abbasi, and the amazing people that we worked alongside on this journey, @masoud.nashouri and @farshadzamani__. A big thank you to @28coffeetrading as well for sponsoring the coffee beans.

Our goal this year is to bring Aries to more and more bars and into the hands of true coffee lovers. We will also be coming to Chicago and Busan. Stay tuned, and we can‘t wait to meet more of you.

The first latte art competition organized by us was a great success! Hats off to all the participants for their hard work! Gathering everyone together just before the New Year, we hope you all had a fantastic time! It is truly our pleasure to meet with so many talented and incredible competitors. Your participation let us realize how prosperous and thriving coffee is growing in Taiwan as well as all over the world.

Although Mx. COOL is still a new brand, we aspire to gain more recognition through this competition. We won‘t stop and will continue to progress step by step!

Special Thanks to

Our honorable judges
@huan_lin_ 、 @zhe_lun_0601 、 @shawn_chen1026 、 @barista_fraddy 、 @liwei_hsuan 、 @emstagrim

Partners
@shawncoffeetw 、 @theninetiescoffee 、 @tbdesignworkshop 、 @cicapro.tw

Sponsors
@theninetiescoffee 、 @tbdesignworkshop 、 @hiroia_official 、 @orea.uk 、 Artefatto、 @brewista.co 、 @hariotaiwan

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